BULK OF ASIAN TOURISTS EYE AFRICAN MARKET

The Asia Pacific region will be the leading tourist source market for African destinations next year. This is according to Visa’s Sub Saharan Africa Global Travel Intentions Study for 2013. It is estimated that 43 per cent of people in the Asia Pacific region, which includes Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand, intend to travel to Africa within the next year. The survey also showed that traditional source markets, the Americas and Europe, would account for four and 19 per cent respectively of visitors arriving in Africa in 2014. Africa and the Middle East meanwhile will account for a combined 34 per cent, the report adds.

According to the study, East Africa in particular is drawing the attention of international travelers. This comes at a time when the East African Community region is close to introducing a single tourist visa that would see the member States market the region as a single destination.
Visa Country Manager for Southern and East Africa Jabu Basopo said despite the climate of continued economic uncertainty and a relatively weak global economy, it is expected that leisure travel will continue to grow in 2014. He added that there is an increasingly positive sentiment regarding intended future travel to Africa.

On choosing destinations, the survey showed that Mauritius and South Africa are the most popular choices in Africa among travelers worldwide. The top five choices are Mauritius (14per cent), South Africa (14per cent), Seychelles (7per cent), Tanzania (6per cent) and Zanzibar (5per cent). Almost a third (29per cent) of travelers to Africa are affluent compared to the global context at 18 per cent. These travelers stay in luxury hotels and resorts (59 per cent to the global 39 per cent).

SOURCE; THE PEOPLE REPORTER.

The Asia Pacific region will be the leading tourist source market for African destinations next year. This is according to Visa’s Sub Saharan Africa Global Travel Intentions Study for 2013. It is estimated that 43 per cent of people in the Asia Pacific region, which includes Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand, intend to travel to Africa within the next year. The survey also showed that traditional source markets, the Americas and Europe, would account for four and 19 per cent respectively of visitors arriving in Africa in 2014. Africa and the Middle East meanwhile will account for a combined 34 per cent, the report adds. According to the study, East Africa in particular is drawing the attention of international travelers.
Read more at: http://www.standardmedia.co.ke/business/article/2000098924/bulk-of-asian-tourists-eye-african-market

The Asia Pacific region will be the leading tourist source market for African destinations next year. This is according to Visa’s Sub Saharan Africa Global Travel Intentions Study for 2013. It is estimated that 43 per cent of people in the Asia Pacific region, which includes Australia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand, intend to travel to Africa within the next year. The survey also showed that traditional source markets, the Americas and Europe, would account for four and 19 per cent respectively of visitors arriving in Africa in 2014. Africa and the Middle East meanwhile will account for a combined 34 per cent, the report adds. According to the study, East Africa in particular is drawing the attention of international travelers.
Read more at: http://www.standardmedia.co.ke/business/article/2000098924/bulk-of-asian-tourists-eye-african-market