Wednesday, September 23, 2009

Aruba's Hotel Absurd Ads: Get Pregnant, Get $300 Voucher!



First, let's take a closer look at Westin Aruba Resort. 
That's what you can read in Frommer's Review:


 Built in 1975, the hotel was renovated in 2006 when it went from being a Wyndham to a Westin. Olive, beige, and mustard fabrics accent the cherry wood furniture. Subtle carpeting, flatscreen TVs, and modern rectangular lamps add more Miami style. The trademark Westin "heavenly" beds are indeed a white fluffy retreat from the world.


Fluffy retreat, indeed. The newest controversial Press Release by Westin Hotel PR specialists claims that if a couple can prove thay they have conceived a child during their stay at this Aruba Resort, they will get a $300 voucher for their next vacation. Oh, and the child has to be conceived during, uh... "coral spawning season".

A joke, you say? Not at all. Don't believe me? - Let's read their original Press Release:

Romance Is in the Water in Aruba: Celebrate Coral Spawning Season with Escape at The Westin Resort

$300 ‘Conception Credit’ for Couples Who Conceive During Getaway; All-Inclusive Fall Rates Starting at $199 Per Person

Romance fills Aruba’s waters each fall during coral spawning season, when millions of coral reproduce, forming pink and white clouds that delight underwater enthusiasts. With love in the water, romance-inducing coral spawning season is a fitting time for lovers to escape to the island of Aruba, with its ideal location outside the hurricane belt and year-round sunshine.  The Westin Resort, Aruba invites couples to prolong the relaxing beach days of summer with the all-inclusive experience, with rates starting at $399 per room, based on double occupancy (that’s less than $200 per person, per day, including meals & alcohol), for travel through December 18, 2009.*  As an added bonus, couples who book prior to September 30, 2009 will receive a $100 resort credit, which can be used towards activities such as an in-room massage or other spa services.

Couples who were inspired by Aruba’s coral mating ritual during their fall getaway (September 1 – December 19, 2009), and can prove they conceived during their stay, will receive a $300 ‘Conception Credit’ towards a return visit to the resort in 2010. With all the stress of preparing for a new arrival, the expecting parents will surely be in need of a pre-baby Caribbean retreat.

The Westin Resort, Aruba’s all-inclusive package takes the stress out of planning daily meals and activities and allows couples to focus on the most important thing: each other.  A new twist on the all-inclusive vacation, without sticker shock – or the wristbands and endless buffet lines typically associated – the package includes accommodations, three meals daily, unlimited drinks (yes, beer, wine and cocktails, too), a $25 dining credit for the resort’s fine dining establishments, non-motorized water sports, tax and service fees and more.

For resort reservations or further information, call (877) 782-0149 or visit www.westinaruba.com/allinclusive.  When booking, please ask for rate plan CLASSIC.







Maybe we should ask some questions to the hotels' Manager:

1. Are those colorful clouds of coral sperm a real aphrodisiac? Wouldn't you rather go and take a shower after swimming in those "pink and white clouds" floating around in the seawater?

2. How many of kitchen staff members would laugh every time the Chef says: "put the buns in the oven"? How soon these and similar jokes will become obsolete?


3. Will the hotel supply the visitors with free pregnancy tests? How about a fertility pill or viagra instead of regular "goodnight mints" on the pillow?


4. What kind of papers, forms and test results would the hotel staff require to have proven the fact of conception? How about some forensics, photos, or maybe even videos from that special day? 


5. What about the future of the resort? Will the hotel in 2010 transform from "fluffy retreat from the world" to "crying-and-wet return to reality"? Maybe the managerial staff should start making decisions about transforming that modern-style hotel into a "Family Village"? You wouldn't like to loose your customers and their new families, would you? 

6. I suppose there may be already some trying-to-get-pregnant couples who would accidentaly choose this hotel with its offer over some other destination. In that case, maybe you should think about putting the money into the college fund of their child instead?


7. And finally - do you really think that a mere $300 voucher would make anyone think of conceiving a baby? Is that how low you estimate the miracle of birth? Is starting a new life worth only $300 to you? Come on...




Source: frommers.com , http://www.starwoodhotels.com, westinaruba.com

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